Express reporters had an interview with Liu Jianjun, general manager of China Foreign Trade Guangzhou Exhibition Corp., and Liang Yixin, general manager of Guangzhou Boya Exhibition Development Co., Ltd. They looked forward to the next session and formulated the following four-point plan.

1.Expand Exhibition Halls

Though the fair expands to 21 halls this year, it is still a bit crowded. Therefore, more halls will be put into use next year for the exhibitors to have more space to showcase their products and buyers more freedom to choose from.

2.Launch New Logo and VI

Ten years have seen the CBD develop into an international platform. With globalization as the new trend, the old logo is inadequate to symbolize the true nature of the fair. As such, the organizer has designed new logo and VI to better illustrate its image. The new logo and VI was released this summer and will be put into use at 12th CBD fair in 2010 to give more meaningful insight and momentum to the fair.

3.Attract More Visitors

More than 100,000 visitors have attended the fair this summer, which is a further testimony of its leading position in the industry. However, the organizer expects more participation next year by taking the following measures: more specialized dealers will be attracted to provide a greater number of high-quality goods; more architects and real estate developers invited to help with the design and construction of the booths; and further expansion will be made into the western and northern China to enhance the influence of the fair.

4.Strike a Balance Between Comprehensiveness and Specialization

Comprehensiveness and specialization are both of great importance for the healthy development of the fair in the future. Next year, CBD will cooperate with China Furniture & Decoration Chamber of Commerce to launch China (Guangzhou) International Kitchen Fair 2010. When conditions permit, there will be additional specialized exhibitions at the fair to include hardware, doors and windows, glass and so on.

To conclude, fair organizers believe that CBD 2010 will witness a great leap forward with this notion of comprehensiveness and specialization.